Who am I?
A bilingual marketing specialist, I bring nearly 15 years of experience in the cultural and corporate sectors. I have expertise in managing high-volume email campaigns and publishing content across a variety of CMS platforms.
Known for my thoroughness and attention to detail, I manage complex projects independently, ensuring quality, consistency, and alignment with brand standards.

My experience
Throughout my career with major organizations, including Transcontinental, Cision and, since 2022, Les Grands Ballets Canadiens, as well as five years as a freelancer, I have relied on my versatility, resourcefulness and ability to quickly adapt to different environments, teams and mandates.

My priority is to understand the needs behind each project in order to propose solutions that support the organization’s goals, connect with its audiences and contribute to its results. I am consistently driven to move things forward, even when the path is not clearly defined.
Drawing on my structured experience in corporate environments and my diverse inspirations from the cultural sector, I bring a unique combination of qualities: rigour and creativity, practicality and imagination, a keen eye and artistic sensitivity. While seemingly quite different, these skills and personality traits complement one another in my work. They allow me to see projects both as a whole and in their smallest details, find solutions that are both pragmatic and imaginative, and, above all, turn an organization’s ideas into meaningful, concrete actions for its audiences.

And there’s more…
I am naturally curious, and beyond work, I enjoy learning through hands-on creative projects. I was active in the live music scene for about a decade as a guitarist (2007–2017), and I currently use software such as Reaper to record my own songs.
I am also a self-published author and, in 2019, learned how to create and manage my own publishing house. More recently, my interest in personal training has led me to pursue certifications through the YMCA and CFES, allowing me to deepen my knowledge of leadership, health and wellness.

My technical skills
CMS/Website Management
- Open-source/SaaS: WordPress, Squarespace
- Specialized/editorial: Tempest (Say Media), Symphony
- Proprietary: Custom-built platforms
Adobe Creative Suite
- Photoshop
- Illustrator
- Premiere Pro
- Experience Manager (AEM)
Email Marketing
- Dialog Insight (CDP)
- Mailchimp
- Bsport
Administration
- Trello
- Airtable
- Asana
- Microsoft 365
- Google Workspace
AI Tools
- ChatGPT
- Gemini
Please note
I am particularly careful about verifying sources and reviewing final content when using these tools as assistants.